Social media - From #posts to #penalties: ICLG 2025 Expert Analysis Chapter
In February 2025, ICLG published the “The International Comparative Legal Guide - Litigation & Dispute Resolution 2025” in which Greg Lascelles and Demica Kaur Nettleford navigate the legal complexities of social media influencers.
Given the exponential growth of social media influencers over the last couple of decades, it is crucial for brands and influencers to ensure transparency in advertising. Non-compliance with advertising standards and regulations can lead to reputational damage, regulatory scrutiny, and financial penalties. In this chapter, the team examines the evolving legal framework governing influencer marketing, recent enforcement actions, and the steps brands and influencers must take to remain compliant.
